Indonesian Interference In Learning English Cultural Studies Essay

Indonesian Interference In Learning English Cultural Studies Essay Background of the Study Indonesian interference can be found in form of sentences in any aspects such as pronunciation, especially in grammar and vocabulary. Grammar and vocabulary cannot be separated because they are included as the important elements that depend on each other. Students who have the best concepts in grammar, it must be the students have also the knowledge of words. Interference is caused by humans first language or mother tongue that influences a second language. So, interference refers to humans when they use or adapt from their first language to say a word in second or foreign language (www.britishcouncil.org). In teaching and learning grammar and vocabulary, interference of Indonesian can be seen when students put inappropriate words in conscious or not in producing sentences of paragraphs in writing skills or when students do the exercises. This case can be seen in the process of teaching and learning grammar and vocabulary that teachers should remind students about the interference, examples and the characteristics. Therefore, teachers role is needed in the process of teaching and learning Grammar and Vocabulary. Teacher should beware or alert these elements of the interference so that students avoid in doing the interference in the unconsciousness process. Teacher is expected to alert students in the way of telling them before or in the discussing exercises. So, students will know the interference itself especially in producing sentences and will not do the mistakes in lexicogrammar of the language. Interference of Indonesian in the sentences, clauses, phrases were found in students thesis. It has enough evidences that can be concluded as the misunderstanding or not knowing at all about the interference itself. If students did mistakes in usage of words appropriately, it means that students have not had the right or strong concepts in understanding structures of grammar and the usage of words, so it will affect in the writing of the thesis. According to www.britishcouncil.org, lexicogrammatical meant the systematic and predictable manner by human beings when they use language to communicate with one another. It can be said that the sentences, clauses or phrases that are wrong in placing the words or even the usage called lexicogrammatical. It makes a person who read the sentences, clauses or phrases cannot be analyzed or know the meaning exactly because of the systematic itself. Here are the examples of lexicogrammatical that writer got from the websites: (http://images.google.co.id and http://img49.imageshack.us/i/32289191ut1.jpg/) Therefore, the writer is motivated to conduct this research which is aimed to find out whether the process of teaching and learning of Grammar and Vocabulary in JBSI-UNJ include the possibility Indonesian interference. The writer also learns more about the interference of the lexicogrammar in English Grammar and Vocabulary subjects. Research Question Do the process of teaching and learning of Grammar and Vocabulary in JBSI-UNJ include the possibility of Indonesian interference? Purpose of study The purpose of the study is to investigate whether the process of teaching and learning of Grammar and Vocabulary in JBSI-UNJ include the possibility Indonesian interference. Significance of study The objective in this research is to find out whether the process of teaching and learning of Grammar and Vocabulary in JBSI-UNJ include the possibility Indonesian interference. This research is expected to be a suggestion for improving the teaching and learning of English Grammar and Vocabulary at English Department and also for the writer in learning the interference of the lexicogrammar in English Grammar and Vocabulary subjects. CHAPTER II LITERATURE REVIEW Lexicogrammatical Features of Language According to www.britishcouncil.org, lexicogrammatical meant the systematic and predictable manner by human beings when they use language to communicate with one another. It is meant that in sentences, clauses or phrases must be systematic in writing so that the message will convey the meaning itself. When the sentences are systematically, it can be understood easily and the communication from the sentence or the message will be delivered well. Whereas, when the systematic are broken in sentences, the message must be not delivered well. So, in producing the writing, someone has to avoid the usage the in appropriate words in sentences that people can understand the meaning is. Hunt stated in http://www.ihes.com/bcn/tt/eltconf/lexico-grammar.pdf that lexicogrammar sees language as meaning conveyance of words working in grammatical parameters. It can be said that the parameters of the conveying of words is part of lexicogrammar. Parameters were used as the benchmarks in writing the sentences. If the sentence are not systematic, it does not convey the meaning of its. In applying or writing thesis, students have to write or use the appropriate words in conveying the message. Students have to use the parameters in producing writing skill. As stated in www.englishforum.com, lexicogramamtical means a combination of vocabulary (lexus) and grammar. Wikipedia adds that lexicon of a language is its vocabulary, including its words and expressions. Usually a lexicon is a container for words belonging to the same language. While grammar is the set of logical and structural rules that govern the composition of sentences, phrases, and words in any given natural language. The term refers also to the study of rules. From the meaning of each part above, lexicogrammatical consists of vocabulary; how the vocabulary in a language is structured, how people use and store words, how they learn words, the history and evolution of words (http://en.wikipedia.org/wiki/lexicon), the usage of words and related to the meaning while grammar; the study of the rules of structural in sentences, clauses or phrases. Both of them cannot be separated because the bounded of the meaning and structural. Influences of Mother Tongue in Learning Grammar and Vocabulary Language interference (also known as L1 interference) is the effect of language learners first language on their production of the language they are learning. The effect can be on any aspect of language: grammar, vocabulary, accent, spelling and so on (http://wiki.eflgeek.com/index.php/ESL-wiki/Language-Interference/). Interference happens when learners first language cannot find words to say then they use or adapt from their mother tongue (www.macmillanenglish.com). It means that learners first language can be interfered when they are not able to communicate the second language of conveying in the sentences, clauses and phrases. In learning Grammar and Vocabulary, students maybe interfere in producing sentences, clauses and phrases. The interference can be happened if students are not able to communicate in second language, they still use their mother tongue in conveying the message of the communication itself. So, students have to know the concepts of structural rules of grammar and also the words are used and learned. If they do, they can be avoided from the Indonesian of interference especially in producing sentences. When the relevant unit or structure of both languages is the same, linguistic interference can result in correct language production called positive transfer correct meaning in line with most native speakers notions of acceptability. However, that language interference is most often discussed as a source of errors known as negative transfer. Negative transfer occurs when speakers and writers transfer items and structures that are not the same in both languages (http://en.wikipedia.org/wiki/Language_transfer). It can be said positive transfer is the transfer that is related to the languages and tend to mutualism aspect. While negative is the transfer which is not related in languages and cannot complete each other. So the function of the language will be error. Teaching Grammar Dixson (2004) explained clearly about the principles of the teaching of modern languages that was discussed at an international seminar organized by UNESCO. The principles are divided into five aspects; Approach to the teaching of all foreign languages-should be primarily oral. In learning foreign language, Dixson emphasized that teacher should teach the language in oral practices. Dixson gave the situations that teachers disable to communicate English well in classroom. He stated that teachers do not have any fluency in English, not have teaching of methods that can be used in oral practice. Teachers in fact only do the translation as the major teaching technique and using the mother tongue as the one of major in communication. Dixson also stated that teachers who poorly paid are one of the reasons why teachers could not teach students to speak. Because this technique needs more energy and enthusiasm to make students are interested. b) Active methods of teaching should be used as far as possible. In this principle, Dixson invited teachers start to teach the oral practice. He also gave the examples; the teacher must participate actively in almost every phase of the lesson. She must give oral drill on all aspects of the grammar. She must teach new vocabulary, not by the simple device of translation, but by the use of pictures, pointing at objects, or explanations in English. She must be careful to keep within the vocabulary range of her students. She uses reading not merely as a passive exercise in understanding but as a source of conversational material as well. She asks questions on the text. She leads the class into whatever conversational channels may present themselves. She continually corrects faulty pronunciation. She tries vigorously to inculcate in her students correct habits of grammar and speech(p.8-9). Teachers start to give the oral practice every part of the language. Teachers must give the exercises that continuously do by students. Therefore, teachers should have enough patience for those exercises in teaching the oral of techniques. Students also can practice their language as well as possible. c) The greatest possible use of the foreign tongue should be made in the classroom. Dixson explained that when teachers use the oral approach and give students the practices in understanding and speaking the language, so that English will be the one of language that is used in our communication. Maybe, teachers face the difficulties in explaining the points of grammar or words in the language and then teachers may be choose to explain it with the native language. But, in other way, teachers must use English in her teaching. Teachers also should make students to speak in English in classroom and continuously pay attention to it. Teachers should keep and do this rule strongly. Dixson stated the reason in his explanation below. It is of great psychological advantage if students feel that they are in an English speaking environment where English is the sole means of communication. In this connection, the teacher should also use only English in such everyday classroom matters as calling the roll, calling upon students to recite, directing students in their various classroom activities etc. Teachers have the important role in using English in classroom. Students can initiate in using English and then they are comfortable in communicating the language. d) The difficulties of the foreign tongue in the matter of pronunciation, vocabulary and grammar should be carefully graded for presentation. Dixson gave some suggests for teacher to teach vocabulary for students in the simplest way of translation. Teachers also teach grammar in the simply way to make students can remember easily and make them also to pronounce. Teachers should monitor students continuously. e) The teaching of a language should be considered more as the imparting of a skill than as the provision of information about the forms of the language. Dixson stated a skill is a capacity developed through prolonged practice and repetition (p.11). Teachers must emphasize the teaching of English in sharpening the skills. So that, teachers will teach the language be fairly free and easy as an acquired skill. Dixson added in his books in teaching grammar, he explained the two main of methods in teaching grammar. They are inductive and deductive methods. He explained them below. Induction is meant a process of learning or teaching whereby numerous examples of a certain principle are presented and the rule is then inferred from these examples. Deduction means starting with the rule and then offering examples to show how the rule applies (p.25). In inductive method of teaching process, teachers give the material that contains the grammar that needs to be studied. After reading the material, teachers can give the statement of the rule that are going to discuss then followed by some exercises. While the deductive approach, teachers can start with giving the rule of the grammar then follow it with practice exercises then proceed to the reading material where the grammar rule is applied in practical form. Dixson added that there are many students who choose the inductive method in learning English. Students meet new material in context first then learn it to understand after that, students proceed to a statement of the rule. Dixson also explained, it does not matter which the two methods that is going to choose to teach in classroom. The main important in teaching grammar is the rule itself. How teacher teach the rule for students and give them some practice so that students can understand and can speak English. Therefore, it is needed teachers role in classroom that must provide the practice, control it continuously and guide it into the appropriate goals. Dixson gave some suggestion for the teachers who are going to teach grammar (p.27-45). First is about English textbook. Dixson suggests teachers to choose the best books for students and analyze the exercises appropriately. For the best result, the exercises should be repeated for several times. Teachers can make the instruction of oral practice in giving the exercises for students and then students will follow it. Second is especially for teacher to provide special oral drills, supplementary to those in the text. In textbooks English, there are many exercises that are provided the grammar part to do. While in oral practice, it is provided rarely. Sometimes, students are able to do the exercises in grammar part, but do not know in using the language itself. Therefore, teachers have to provide students in oral practice. Third is about some methods in process of teaching e.g. The question-answer. Teachers can use this technique through asking the questions that are involved in grammar part. Then students recite answer individually. Use the simple question and can also use the drill methods to make a simple discussion. Teachers can also ask a question then a student answer it. Teachers can make some group then ask them to spoke one minute about the material that day. After students are able to do the step, teachers can add in asking students to answer rapidly. Start with the simple question so that students can catch quickly to what they are supposed to do. The Choral-Method: The Choral Method is another means of teaching language orally, but it is rather widely today. It is particularly good for teaching the aspects of grammar and related to pronunciation or intonation. The grammar forms such as contractions, verb tenses formed with auxiliary verbs, prepositional phrases, exclamatory sentences can often be taught by this method. In using it, teachers can emphasize the rhythm pattern at the same time that teachers teach the grammar principle. For example in teaching contractions, teachers might say, Hell be back at six oclock. Teachers lay stress on the rhythm. The students can repeat the teachers statement following the same rhythm. Teachers can do this step possibly two or three times. Oral grammar: For example teacher is going to teach indirect speech form. Teacher will ask one student Where did John go? Student answers, I dont know where John went. Teacher then asks the second student Does Helen speak English well? Students answer I dont know whether Helen speaks English well. Teachers can use this method for several times until students can answer automatic and sharp. After students are able to do that method, teachers can add the exercises in making some group of them. Teachers give the same question which has just practiced orally. Then, the first group will be a teacher which read the questions and the second group will answer it. After it done, students reverse the role. The teachers can choose the best methods in teaching grammar in classroom. Teachers can take the special techniques in encouraging students to learn the language. The methods are chosen to not make students bore in process of learning grammar. Teachers also should limit the time or period in using the method especially when students are encouraged in doing exercises and enjoying their parts. Diane Larsen explained briefly how to teach grammar and emphasizes the focus on form theory. She said from the research that shown, teachers who focus students attention on linguistic from during communicative interactions are more effective than those who never focus on form or who only do so in contextualized grammar lesson (Spada and Lightbown 1993: Lightbown 1998). It follows, then, that most educators concur with the need to teach grammatical form. However they advise doing so by focusing on form within a meaning-based or communicative approach in order to avoid a return to analytic approaches in which decontextualized language forms were the object of the study. Focusing on grammatical form during communicative interactions rather than forms in isolation (Long 1991) is one way to prevent the pendulum from swinging beyond its point of equilibrium. Teachers are not interested in filling our students head with grammatical paradigms and syntactic rules. If students know all the rules that had ever been written in English but are not able to apply them, teachers would not be doing their job as a teacher. Teaching grammar exactly means to make students be able to use grammatical structure accurately, meaningfully and appropriately. Teacher should think grammar is a skill to be mastered rather than as a rule to be memorized then teachers will teach students in the right way. Harmer (1998) in How to teach English p 1-6 explained the criteria how to be a good teacher. He stated that teacher must be approachable that means students can share their problems to the teachers even tough students do not get along with the subject. Teachers also have an affinity that means she/he can identify with the hopes, aspirations and difficulties of the students while they are teaching. In classroom, teachers not only give their attention to students who dominated by loud, extrovert, bright, teachers should takes efforts to students who dominated by quiet, shy, to get some chances. It means that a good teacher should try and draw out the quiet ones and control the more talkative ones. Teachers also have to learn how to manage students and how to control boisterous classes which is one of the fundamental skills of teaching. The way that teachers talk to students is also the main points to be a good teacher. Harmer added that teachers have to use physical movement; gestures, expressions, mime. It can show happiness and sadness, movement and time sequences. In giving instructions, teachers must be kept as simple as possible and must be logical. It should be clear and well staged. Teachers can check students understanding what they have learnt before giving the instructions. In teaching lesson, teacher should not make the students be bored. It means that teacher have to know the way she/he is wearing, the way they are explaining, the way they are arranging the activities in classroom. Good teachers find a balance between predictable safety and unexpected variety. In arranging plan, teachers have to concentrate on the teachers ability to respond flexibly in classroom, flexible enough to cope the situation [unplanned event], recognize that their plans are only prototypes and they may have to abandon some or all of them if things are going too fast or too slow. From all the explanation above, teachers are equipped in teaching grammar with the several of methods even the best of them that will be chosen. Teacher should give the appropriate and useful exercises for students in order to make students master the grammar and the component. So they have the right concepts in their mind and apply it successfully. Teachers also know how to behave as a teacher in class or outside. The best teacher is a teacher who cares about their students learning than they do about their teaching. Teaching Vocabulary I.S.P Nation (2001) gives the explanation of method in teaching vocabulary. The What is it? technique is a useful way of learning new vocabulary. Teachers gradually communicate the meaning of a word by using it in context. When the learners know the word, they raise their hands and answer it. After that, teachers ask the explanation or translation of the word. When the technique is being used, the learners are interested and paying attention. They are trying to find an answer even though it is not quickly. Still in this book, it explained the techniques of teaching vocabulary; a) Recycled words. Blake and Majors (1995) have described the five procedures; they are; 1.Preteaching of vocabulary, 2.Oral reading of a text containing the vocabulary with discussion of the meaning of the text, 3.Deliberate word study, 4. Vocabulary puzzles, quizzes, or tests, and finally 5.Writing making use of the vocabulary. This procedure moves from receptive use to productive use with a focus on deliberate learning the second-hand cloze. This activity involves three steps: 1; b) the learners read texts containing the target vocabulary, 2. They deliberately study the vocabulary, 3. Learners are then given cloze passages which are summaries of the ones they originally read. In this step the learners are helped to recall the target words by being given a list of L1 equivalents of the target words that they have to translate into L2, and then use to fill the gaps in the cloze text; b) the vocabulary interview. One of the goals of the interview procedure is to make learners aware of the aspects of knowing a word. Another goal is for them to learn new words. This technique is better to used in the process of teaching and learning Vocabulary. This technique not only simple to use or practice but students will get more knowledge about it. It emphasizes the productive skills in learning Vocabulary such as writing, oral reading, quiz, puzzle and so on. It can encourage students because the variety of the steps in understanding the words and also in applying into the real context. In journal of Modern English Teacher volume 10 number 2, Paul Docherty added his explanation and revealed the three ideas for teaching vocabulary. They are; a) Home-made cloze: The procedure is firstly, teachers prepare a list of words that are going to learn that day. Teachers take four or five words randomly then write them on cards and given to students that work in pairs or group. The students task is to make a short paragraph using the words or their derivatives. Teachers should monitor group to group and giving them help when they needed. Students who has decided the paragraph, they re-write it and omit the words originally that given to them. The home-made cloze tests invented by each group that are exchanged and filled in. If there any problem, a student of the group has to explain the meaning of the difficult word and also provide the missing word. A final task is students in group have to make the spelling of the lexis used. So, if the vocabulary will appear on the test tha t students can do in written and oral tests. b) Work with dictionaries; in teaching lexis in classroom, students can and should be encouraged to use dictionaries effectively and efficiently, especially in higher level that will possibly do their work inappropriate language. Paul gave the example in listening skill. In this example, Paul suggested teachers to use a song in improving students vocabulary. According to Paul, this is a very useful skill. Students not only have to decide words appropriately but also the form of the word that they need, which students may increase their confidence in using a dictionary effectively and fixing the words in their memories. Using pictures; Students may use pictures on magazines and pinned on the walls in classroom. Then, students are invited to write what they could see and described it. Teachers can easily check what students have written and make correction if they need. A final task is teachers can choose some pictures and show them at different times of the year. In teaching vocabulary, teachers should also show the meaning of new words. Although many new English words are listed in each lesson or at the end of the text book, it is very important that teachers must give the words meaning and provide definitions in English, use words which the class can understand. In dealing with individual words, the teacher has really a choice of four techniques: (a) to explain the meaning of the difficult words, either by translation, or by giving an explanation or gloss in simpler English; (b) to simply ignore the word, unless a question about it is raised by the students; (c) to get the students to check up the target words in their dictionaries; (d) to try to get the students to guess or infer the meaning through context, morphemes or word association (Retrieved from http://docs.google.com/gview?a=vq=cache:lmeSCg4k97kJ:www.linguist.org.cn/doc/uc200803/uc20080308.pdf+teaching+vocabulary+techniques+in+collegehl=engld) In http://www.slideshare.net/irwyn12/basics-of-teaching-vocabulary-1556430 edition June 2009, it is stated the basic of teaching vocabulary is explained that teacher should teach clearly and not have complicated explanation. Teachers also must to relate the present teaching to the past by showing the pattern so that students will understand clearly. In explaining, teachers should use oral and written techniques. Teachers write on the whiteboard while explaining the material. Then, teachers should give the attention to students who already partly known. Learning Grammar Celce-Murcia and Larsen-Freeman (1999) explained the learners of grammar. They stated that learners should not learn only the structures and master it, but they should learn it consistently Learning is a gradual process involving the mapping of form, meaning and use; structures do not spring forth in learners inter language fully developed and error-free Learners have to master the structures because sometimes students still use and apply in wrong way. In this condition, teacher should not despair for what students do. The best way to learn English, one of the most useful tools that they use grammar exercises. Such a grammar exercise is a specialized tool to learn English, with the aim to challenge and expand a persons knowledge about grammar. While it is necessary to learn the rules of grammar, there is really no substitute for learning English through grammar exercises. Students have to exercise themselves in doing grammar exercises, memorize the pattern and apply the structure into the sentences. Learning the grammar of a language will enable students understand how sentences are constructed and to construct your own sentences (http://www.alljapaneseallthetime.com/blog/). Learning to arrange the words in the correct order is probably one of the most important and useful things students will learn after pronunciation and vocabulary. Harmer (1998) p.10 explained the characteristics of learners in classroom; Learners have a willingness to listen in the sense of paying attention, listen to the English that is being used and soak it up with eagerness and intelligence. A willingness to experiment: learners who extrovert or not must have same conceptions to be successful learners in taking risks, trying it out, and see how it works. A willingness to ask questions: asking/finding out something is part of a successful learners equipment. Good teachers will respond the learners who try to ask something. Good learners also have to do it. A willingness to think about how to learn: good learners will bring their own study when they are studying. For examples learners have to read an article, translating every word, quickly, trying to get the message of the text. A willingness to accept correction: good learners are prepared to be corrected by their teachers. Teachers will give feedbacks for their responds. So, learners will do appropriately. From the explanation above, learners who know well about grammar, must be learn it consistently and will apply the concept in the right way. Learners are expected to be active in classroom for the four skills and have to able to master all. Applying the rules of grammar in those skills will make learners be creative and have the strong components of the process in their thinking. It means that learners themselves to think about the concepts or knowledge appropriate of the process itself. So, if learners are success in the process of their thinking, learners will also successfully mastering grammar and enable to apply the concept of their knowledge in doing exercises. Learning vocabulary Learning vocabulary is a very important part of learning a language. The more words students know, the more they will be able to understand what they hear and read; and the better they will be able to say what they want to when speaking or writing. Nunan (2003) explained that students are asked to learn from meaning-focused input. It means that the learning involves the listening and reading skills. The goal is students need to know 98 percent of the running words already. So, students will know exactly the usage of each word such in sentence, clauses or even phrases. Hu and Nation (2000) added that in learning vocabulary, students should be only one unknown words in every fifty running words. It concludes that students memories are strong enough in the words that have ever been in their mind. Secondly, deliberate meaning which is called form-focused instruction, language-focused learning or language study. Learners are asked to learn new vocabulary by memorizing their first language translations. Learners should give their attention to sounds, spelling, vocabulary, grammar etc. So that students always add the new words in their mind and do not meet the difficulties in comprehending text or in understanding the meaning of the text. CHAPTER III RESEARCH METHODOLOGY This chapter presents the methodology applied in conducting the study that provides an explanation of how the study is planned and conducted in order to answer the research question that ask to what extent the tutors questioning techniques effect the learners in language production. 3.1 Research Procedure In conducting this study, first the researcher finds the background of the study. Based on the background of the study, the researcher identifies the problem identification and the purpose of the study. In order to collect the data in observing classes, the researcher attends the meeting of classes and records the process of teaching and learning in classrooms while making notes in the process are held. After making notes, the researcher makes data explanations and correc

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But after one night in many of hard drinking, the narrator decided to kill the cat, again representing the pain of Poe’s life. The cat came back in a similar fashion to the old man’s eye coming back to the narrator’s thoughts in â€Å"The Tell-Tale Heart†. The narrator went back to his bar for another drink, and saw a cat that was very similar to Pluto, and naturally he took the cat, and this represents the pain coming back into his life. Moreover, both stories involve the narrator getting caught by the police. This is Poe making good use of gothic conventions in his stories. The murders are gothic conventions as well, and these and many others have led to what horror movies are today. Besides, both stories have similar beginnings where the narrators are both happy with the way they are living before they go crazy and murder their friends. In â€Å"The Tell-Tale Heart†, the old man whom he kills later is his friend at the beginning. T he narrator said that â€Å"I loved the old man. He had never wronged me.† (1). In â€Å"The Black Cat†, the narrator has a similar relationship with the cat: â€Å"[Pluto] was my favorite pet and playmate†¦ Our friendship lasted, in this manner, for several years† (10). In both stories, the narrators are happy at the beginning. This represents the time in Poe’s life before he lost his The Tell Tale Heart And The Black Cat - 1612 Words Edgar Allen Poe is known to many as a very talented and interesting writer in his time. However, unlike many other authors, Poe was not successful during his lifetime at all. He was very poor and depressed from the loss of his loved ones, and also was a heavy drinker. In his poems and short stories, he uses the experiences of losing his loved ones and manifests them differently in his works. In some of his stories, he incorporates these losses similarly, and yet he does have some differences in his works. In two of his works, â€Å"The Tell-Tale Heart† and â€Å"The Black Cat†, he uses the fatalities of his mother and wife to write two great stories. Although â€Å"The Tell-Tale Heart† and â€Å"The Black Cat† by Edgar Allen Poe seem similar on the surface because of the happiness in the beginning of the stories and the murders by the end, whereas they both represent the pain Poe dealt with in their own way. In both â€Å"The Tell-Tale Heart† and â €Å"The Black Cat†, both main characters murder innocent people and try to hide the body. In â€Å"The Tell-Tale Heart† and â€Å"The Black Cat†, the â€Å"vulture eye† and the cat represent the pain in Poe’s life. In â€Å"The Tell-Tale Heart† he tries very hard to kill the vulture eye, or his pain, but once he finally does it keeps coming back to him. In the story, Poe kills the old man, but he cannot truly escape the thought of killing the old man, or in actuality the thought of his pain. Just like in real life, one cannot simply kill off part of their life, it will alwaysShow MoreRelatedThe Tell Tale Heart And The Black Cat786 Words   |  4 Pagesâ€Å"The Tell-Tale Heart† and â€Å"The Black Cat† are two short stories written by Edgar Allan Poe. Both stories share the elements of death and outrageousness; both have frightening night time scenes as well. In both of the short stories the protagonists of both stories seem t o have very little or nothing in common. Their marital status, living conditions, and responsibilities are very different. If the reader looks more closely, the two men appear alike in many ways: both share their criminal historyRead MoreThe Tell Tale Heart And The Black Cat1612 Words   |  7 Pagesdifferences in his works. In two of his works, â€Å"The Tell-Tale Heart† and â€Å"The Black Cat†, he uses the fatalities of his mother and wife to write two great stories. Although â€Å"The Tell-Tale Heart† and â€Å"The Black Cat† by Edgar Allen Poe seem similar on the surface because of the happiness in the beginning of the stories and the murders by the end, whereas they both represent the pain Poe dealt with in their own way. In both â€Å"The Tell-Tale Heart† and â€Å"The Black Cat†, both main characters murder innocent peopleRead MoreThe Black Cat And The Tell Tale Heart957 Words   |  4 Pagesbrilliantly horrifying short stories. In the two short stories â€Å"The Black Cat† and â€Å"The Tell Tale Heart† Poe uses characterization to portray the guilt of the narrator. â€Å"The Black Cat† short story’s writing has a morbid effect on readers and describes the torments of guilt. In â€Å"The Tell-Tale Heart† Poe explores the effects of the subconscious mind, the suppressing of guilt and the narrator’s guilt forcing him to confess.† â€Å"The Black Cat† is written with violent language to create a grotesque effect onRead MoreThe Black Cat And Tell Tale Heart936 Words   |  4 Pagesnarrative.† I agree with what Lovecraft has to say about Poe’s protagonist. In each of his stories like â€Å"The Black Cat† and â€Å"Tell Tale Heart† both of these stories have such an amazing horror into them but when you start reading more about the main characters you realize that all his main characters always do make the same decisions including â€Å"The Raven†. Starting off With Tell Tale Heart, in the beginning, the narrator of the story is shown as a caring person who allowed the old man to leave withRead MoreThe Tell Tale Heart And The Black Cat2133 Words   |  9 Pages First Draft Essay: â€Å"The Tell-Tale Heart† and â€Å"The Black Cat† Everyone hits rock bottom or hits that breaking point in their lives. For some people it may be sooner than others. Our actions can be justified in some ways, where it depends on the person’s mental state, physical state, or emotional state. Additionally, we always try to find a reason on why our actions may be perceived to be right in our own eyes. In â€Å"The Black Cat† and â€Å"The Tell-Tale Heart,† Edgar Allan Poe demonstrates the conceptRead MoreLigeia, The Tell-Tale Heart and The Black Cat618 Words   |  3 Pages Edgar Allen Poe’s stories written from the narrator’s point of view, â€Å"Ligeia†, â€Å"The Tell-Tale Heart†, and â€Å"The Black Cat† are moving and vivid with many details that brings us into the stories and keeps our attention but the eerie strange mad happenings and narrator thoughts, often keep the reader flip flopping with determining and questioning the sanity of the narrator and what is real and unreal. The stories narrators do not identify themselves or leave gaps in who they are which givesRead MoreA Comparative Essay On The Tell Tale Heart And The Black Cat1090 Words   |  5 PagesA Comparative Essay on The Tell-Tale Heart and The Black Cat By Annaliese Zmegac 10 White Edgar Allen Poe illustrates his narrators from The Black Cat and The Tell-Tale Heart in a certain light. The portrayal of the narrators through symbols of a heart and dark and night which give the audience an easier understanding because of the implications surrounding these particular symbols. The narration indicates various things about elements of the the narrators like their insanity or even their stabilityRead MoreEssay on A Comparison of The Tell-Tale Heart and The Black Cat832 Words   |  4 PagesA Comparison of The Tell-Tale Heart and The Black Cat Edgar Allan Poe was an American poet and writer who is regarded as a master of the macabre, focusing on the horror genre with themes of death and insanity being explored throughout his work. Many traits of his main characters, such as the alcohol abuse of the protagonist in The Black Cat are borrowed from his own experiences, with the demons of drugs and alcohol eventually driving Poe to his death. His stories inRead MoreSimilarities Between The Tell Tale Heart And The Black Cat946 Words   |  4 Pagestuberculosis. Two of these stories were titled â€Å"The Tell-Tale Heart† and â€Å"The Black Cat.† In â€Å"The Tell-Tale Heart,† a man kills another man because his eye made him feel weak and fragile. He hid the body in the floor only to be found out later because his own heart and mind were beating so hard he couldn’t take the guilt and admitted to the murder. Then, in â€Å"The Black Cat,† a man rips the eye out of his own cat then later hangs it. After that, he finds another cat who looked just like the last and when heRead MoreTell Tale Heart vs. the Black Cat Essay1096 Words   |  5 Pagesimagined such eerie and enthralling tales. Some of his most acclaimed and well-known works are â€Å"The Black Cat† and â€Å"The Tell-Tale Heart.† These are stories based on characters that go insane over obsession involving an eye. Both charact ers have a relentless urge to kill. And, both of the murderers stuff the dead bodies into the foundation of a house. The main characters are questioned by the police and in a fit of lunacy, they admit their guilt. In â€Å"The Black Cat,† a man develops a volatile temper

Dropping the Atomic Bomb on Hiroshima - 1081 Words

Dropping of the Atomic Bomb on Hiroshima With the closing of the Second World War at hand, Harry S. Truman represented the United States in Potsdam Germany to decide the fate of a post war world. The key individuals in the conference consisted of the allied leaders, Soviet Premier Stalin, Prime Minister Churchill, and Truman. Dubbed the â€Å"big Three† in the second conference of the post war, they were charged with the daunting task of dealing with Japan and their continued effort in the ending war. The Potsdam Declaration was devised. It simply stated that Japan must immediately agree to an unconditional surrender or face total destruction. Japan would ignore this declaration (Scoenberger, 1969). In the summer of 1945, the war in the†¦show more content†¦With Its commission to the fleet, Enola Gay preformed a test mission in preparation for its mission the next morning. The mission would be called â€Å"Operation Centerboard 1†, this type of bombing mission had never been preformed, the bomb had never existed or had a full functional test, and the hopes of ending the war hung in the balance of this mission (Museum, 2011). The Enola Gay and its weather plane escort took off from North Field airbase, Tinian Island at 0245Z 06 August 1945, Operation Centerboard 1 was on a course for history (Museum, 2011). The Enola Gay climbed to 30,000 feet in preparation for the bombing raid. The bomb was dropped at 0915Z over Hiroshima, Japan. The bomb hit the intended target 43 seconds later (Museum, 2011). The airplane preformed the escape maneuvers and started the return to base. The detonation mushroom cloud climbed to 40,000 feet and was visible by the crew for 360 miles away from the impact sight(Museum, 2011). The crew safely landed at Tinian island 1438Z performing the mission exactly as planned (Museum, 2011). The bomb impacted Hiroshima 800 feet from the intended target of Aioi bridge and directly impacted the Shima Surgical clinic. The bomb only delivered 13 Kilotons of energy with only 1.88 present fusion. This was far less than expected and considered a failure by the military. A little under four and a half square miles of the city was instantly destroyed (sixty- nine percent of theShow MoreRelatedThe Dropping Of The Atomic Bomb On Hiroshima3031 Words   |  13 PagesThe dropping of the Atomic bomb on Hiroshima on August 6th, 1945 and Nagasaki on August 9th, 1945 was the first and last time the weapon has been used to date; the atomic explosions exposed the true potential of nuclear warfare whilst also highlighting the global superiority that America possessed at the conclusion of World War II. On August 6th, 1945 â€Å"Little Boy†, a uranium atomic bomb was dropped on Hiroshima in an effort by the United States (U.S.) and backed by the Soviet Union, the British andRead MoreDropping The Atomic Bomb On Hiroshima And Nagasaki2834 Words   |  12 Pages The Atomic Bomb Paula Rabens December 11, 2014 DeVry University Online The event that I chose to discuss is the dropping of the atomic bomb on Hiroshima and Nagasaki. I believe that this event is worth studying because it was the first and only time that an atomic bomb had been used in war. The significance of this event can be seen from different sides and affected not only future policies, national security, the future of energy developmentRead MoreEssay about Was Dropping an Atomic Bomb on Hiroshima Ethical?1959 Words   |  8 Pages On August 6th, 1945 the United States military dropped the first atomic bomb as an act of war on the Japanese city of Hiroshima. 3 days later, the second and last to date, atomic bomb was dropped onto Nagasaki, Japan. Under the direction of President Harry Truman, the atomic bombs were dropped in response to the disregarded ultimatum demanding the surrender of Japan in World War II. 150,000 to 246,000 people died in Hiroshima and Nagasaki due to the blast and in the following months due to injuryRead MoreThe Dropping Of The Atomic Bombs On Hiroshima And Nagasaki During World War II Essay1007 Words   |  5 PagesEveryone in the United States, and the world, knows about the dropping of the atomic bombs on Hiroshima and Nagasaki during World War II. There are countless pictures, bombs, and destruction caused, but where did it all start? It started in the Martin Bomber Plant right here in Nebraska. The Martin Bomber Plant was commissioned well before Pearl Harbor in September 1940. All over the country, plants were being opened to make bombs, tanks, guns, and more. Even though the Unites States wasn’t fightingRead MoreEssay on Atomic Bombing on Japan937 Words   |  4 PagesHiroshima: Was Dropping the Atomic Bomb a Military Necessity? On the morning of August 6th, 1945 at around 8:16 a.m., the United States dropped the first bomb on Hiroshima. This bomb was given the nickname â€Å"Little Boy.† Three days after the first atomic bomb was dropped, on August 9th, 1945 at around 11:02 a.m., the United States dropped a second atomic bomb on Nagasaki. This bomb was given the nickname â€Å"Fat Man.† These two bombs immensely destroyed these cities and took the lives of many peopleRead MoreThe Importance Of The Atomic Bomb On Hiroshima742 Words   |  3 Pagesin Asia but Japan is still putting up fierce resistance. On August 6, around 8:00 AM, an American B-29 flew over Hiroshima, Japan carrying the world’s most feared weapons, a weapon which can flatten a whole city in seconds, Equivalent to 13 kilotons of TNT. This new technology is called an atomic bomb. The primary target of â€Å"Little Boy† (the atomic bomb) was Hiroshima, Japan. Hiroshima was of industrial and military significance. A number of military camps were located nearby, including the headquartersRead MoreA Closer Look at the Bombings in Hiroshima and Nagasaki1485 Words   |  6 Pageshistory was changed. Two atomic bombs were dropped on the Japanese cities of Hiroshima, and three days later, August 9, 1945, on Nagasaki that ended World War II. Japan had already been a defeated nation from conventional bombs and World War II. Many innocent lives were lost, psychological scars were left on the lives of the bomb survivors, and thus many lives were changed forever. The atomic bombings caused many people to have genetic effects due to the radiation from the bombs. Revisionists have saidRead MoreAtomic Bombs And Its Effects On Japan1369 Words   |  6 PagesCan you imagine how many atomic bombs that have killed many Japanese during, World War II in Japan? On August 6, 1945, a new weapon with a significant explosive power known as the atomic bombs just has been dropped on Japan. The dropping of this weap on on Hiroshima and Nagasaki there were 262,020 civilians were killed. The United States to chose the atomic bomb in order for Japan to surrender and end the war quickly. Likewise, President Truman as the duty as president and Commander in Chief to protectRead MoreThe Atomic Bomb Is Not A Military Necessity1210 Words   |  5 Pagesrevered American generals, Leahy, Macarthur, and Eisenhower, stated the dropping of the atomic bomb â€Å"was not a military necessity.† Japan was already struggling greatly to maintain itself, and they felt that it would fall soon. Leahy even went as far as to say that a continuation of the blockade of Japan and bombings would have been enough to bring Japan to its knees. These generals acknowledged the efficiency of the atomic bomb, but could not reconcile that efficiency to the devastating consequencesRead MoreThe Atomic Bombs in Japan1373 Words   |  6 PagesOn August 6th, 1945, the United States dropped an atomic bomb on the Japanese city of Hiroshima without any precedent. The explosion viciously destroyed four square miles of the city and killed 90,000 and injured 40,000. (Weber, â€Å"Was Hiroshima Necessary?†) Three days later, a second atomic bomb stroked the city of Nagasaki which killed approximately 37,000 people and injured 43,000 (Weber, â€Å"Was Hiroshima Necessary?†). These actions of the United States still remain controversial today and the United

Google Strategy Plan Free Essays

string(34) " Google is painfully naive about\." Abstract Google is the most recognized search engine on the internet in the world. They are a global technology company focused on improving the ways people connect with information. Google’s revenue primarily comes from delivering online advertising. We will write a custom essay sample on Google Strategy Plan or any similar topic only for you Order Now Google’s is focused on areas such as search, advertising, operating systems and platforms and enterprise. AdWords is Google program used by businesses to promote their products and services with targeted advertising. Also, third parties that make up the Google Network use another Google program, AdSense, to deliver relevant advertisements that generate revenue (Lennihan, 2012). As Google has grown, they have added several new services for its users. Some make Web searches more efficient and relevant, while others seem to have little in common with search engines. The many services have entered Google into direct competition with other companies (Strickland, 2012). Google has expanded their company beyond just search and advertising and are looking for new ways technology can expand their business. They want to be technological innovators that people want to work for to be the leader in technology research and development. The Google culture encourages their people to explore new ideas that may lead to a breakthrough not yet discovered. The Global Strategy Plan covers from where Google first started by two Stanford PhD students back in 1998 into what it is today, a multi-billion dollar corporation that strives to be the leader in technology. They are continuously looking for ways to improve the search for users and the speed and information they receive. Google is a technology leader and continue to expand into more technology fields. Google Google provides a variety of tools to help businesses of all kinds succeed on and off the web (Google Company, 2012). They are a global technology leader focused on improving the ways people connect with information. Innovations in web search and advertising have made Google’s web site a top internet property and their brand one of the most recognized in the world (Grant, 2010, p. 350). Google’s advertising programs, with range from simple text ads to rick media ads, help businesses find customers, and help publishers make money off of their content. They also provide cloud computing tools for businesses that save money and help organizations become more productive (Google Company, 2012). Google’s mission is to organize the world’s information and make it universally accessible and useful (Grant, 2010, p. 350). Firm Analysis Google Inc. was established in September 1998 in a friend’s garage in Menlo Park, California by Larry Page and Sergey Brin, PhD students at Stanford University. In January 1996, Page’s search for a dissertation topic led him to examine the linkage structure of the World Wide Web. Page and Brin developed a page-ranking algorithm that used backlink data (references by a Web page to other Web pages) to measure the importance of any Web page. They called their search engine â€Å"Google† and on September 15, 1997 registered the domain name google. com. They incorporated Google Inc. and Google’s â€Å"Page Rank† algorithm was granted a patent on September 4, 2001 (Grant, 2010, p. 340). The Google search engine attracted a rapidly growing following because of its superior page ranking and its simple design. In 2000, Google began selling advertisements – paid web links associated with search keywords. After 2000, Google experienced explosive growth and was boosted in May 2002 by AOLs decision to adopt Google’s search engine and its paid listings service (Grant, 2010, p. 341). Page and Brin’s initial funding for Google was a $100,000 contribution from Andy Bechtolsheim, co-founder of Sun Microsystems. In June 1999, larger funding was obtained from venture capital firms Kleiner Perkins Caufield Byers and Sequoia Capital. On August 19, 2004 an initial public offering of about 7% of Google’s shares raised $1. 7 billion, giving Google a market capitalization of $23 billion, which fueled even more rapid development of its business (Grant, 2010, p. 341). Google is best known for their search engine on the internet, but they have been acquiring, on average, more than one company per week since 2010 (Wikipedia, 2012). Two of the major purchases made by Google have bee n YouTube on October 9, 2006 and Motorola Mobility on August 15, 2011 (Wikipedia, 2012). They have also purchased various other companies to build on their search engine, help improve their website and their advertisement business. Google’s quest to meet the information needs of society caused it to continually seek opportunities for accessing new information and provide it through additional media channels. Google’s quest to provide accessibility to the world’s information had taken it into new communication media (notably wireless telephony, but also radio, TV and video games) and sources of information beyond third-party web sites. These new sources of information included images, maps, academic articles, books, satellite imagery, news, patents, video, finance, and Web logs (Grant, 2010, p. 343-344). Google purchased YouTube in October 2006 for $1. 5 billion. Many writers thought since Google made a majority of its revenue from advertising, it would profit from placing video ads next to the 100 million video streams that YouTube claims users view there each month. Google, instead, kept YouTube as an independent company. Google was attempting to break into TV and radio advertising and tes ting the waters on the internet with YouTube seemed like a good idea that would be a cheap alternative to actually placing ads on TV. At the time of the purchase, TV advertising was the biggest ad market of all totaling $61 billion in the U. S. ompared to the Net’s $8 billion. Google executives confirmed the company bought YouTube, in part, to better position itself for getting into the business of selling traditional television advertising (Kirkpatrick, 2006). The purchase of Motorola Mobility – the spun-off phone-making wing of the original Motorola, cost Google $12. 5 billion, which is about a third of their cash reserves, as of when the purchase was made. The most obvious reason the deal was made was to give Google access to Motorola’s ability to manufacture hardware in massive numbers, something Google is painfully naive about. You read "Google Strategy Plan" in category "Essay examples" Google now gets access to Motorola’s design and engineering process, and this will allow it to carefully tailor both future smartphone hardware and its own Android OS software together. Making phones in-house means a Google Droid phone will likely have better battery life, slicker performance, greater reliability and fewer bugs, which is exactly what Google needed to rival Apple, with its iron-fist control over seamless integration of software into custom-crafted hardware. Also, Motorola is already so huge, and long-established, it has extensive and very strong links to manufacturing partners around the world. Those relationships are now owned by Google, which means it can hone and refine them to meet future Android phone and tablet needs, which puts Google in the hardware business (Eaton, 2011). Google’s growth and capacity for innovation rested upon a management system that was unique, even by the unorthodox standards of Silicon Valley. Gary Hamel identified in the book, The Future of Management, several key features of the management system built by founders Larry Page (President of Products) and Sergey Brin (President of Technology), and their â€Å"adult supervisor† Eric Schmidt (Chairman and CEO): their hiring policy, a dramatically flat, radically decentralized organization, small, self-managing teams and rapid, low-cost experimentation. The result was a constant impetus towards creativity, innovation and entrepreneurial initiative. Google is organized around the ability to attract and leverage the talent of exceptional technologists and business people (Grant, 2010, p. 45-346). Google keeps lines of communication open between the top people in the organization and the workers, referred to as Googlers. This open communication allows the workers to question the decision-makers about the happenings in the company and gives them a sense of ownership of the products. Google AdWords and AdSense is a pair of W eb advertising services that generate revenue. AdWords allows advertisers to submit ads to Google that include a list of keywords relating to the product, service or business. When a Google user searches the Web with one of the keywords, the ad appears on the sidebar. Google gets paid by the advertiser every time the user clicks on the ad. AdSense is similar, except instead of displaying ads on the sidebar, a webmaster can choose to integrate ads into their own site. Every time someone clicks on an ad on the webmaster’s site, the webmaster receives a portion of the ad revenue (Google gets the rest). With both AdWords and AdSense, Google’s strategy is to provide targeted advertising to users (Strickland, 2012). In 2011, 96% of Google’s $37. 9 billion in revenue comes from advertising (Miller, 2012). Google’s International Markets is one of the most used search engines in the world, offered in approximately 144 countries. The search engine holds around a 60% market share in the world’s search engine requests. Google holds a 10% higher market share in Europe than in the U. S. Google, Inc. has approximately twenty American based offices, thirteen offices in the Asia – Pacific region, twenty-six in Europe, three in Canada, three in Latin America and five in the Middle East. Sergey Brin, Google, Inc. ’s co-founder, stated, â€Å"Google plans to quickly expand into a wide variety of new markets. The simplicity of our user interface and the scalability of our back-end systems enables us to expand very quickly† (Bailey, Gilmore, Hrones, Mendea, Peal). Google, Inc. is swiftly becoming a noticeable global brand with approximately 70 office locations as of April 2010 in the U. S. and around the world (Bailey, Gilmore, Hrones, Mendea, Peal). Google believes it is possible to organize all the information on earth and provide it to users when needed. Google started out as a search engine and later collaborated with its various products (Kumar, 2011). SWOT Analysis StrengthsWeaknesses -Ease of use by all users to retrieve information -Speed of the search engine -Integrate with various languages -Localized searching -Google’s products -Development supports innovation-Difficult to differentiate between real good content, good content and average content -Business manipulate the system -Just a search engine that provides information to the user -Products are not well known OpportunitiesThreats -Technology and increase internet usage created a revolution for information and knowledge for the common man -Major revenues from advertising Constantly involved in acquisition programs -Huge user base causes any additions to immediately become more popular than even the original idea-Faces competition from other search engines like Yahoo and Bing -Baidu and Yandex in China and Russia are market winners -User preference changing -Possible failure or take time to migrate its existing technology -Don’t lose its focus with competitors -Moving awa y from the search engine (Kumar, 2011) Recommendations Google is constantly acquiring new businesses and ideas that allow it to provide information the users want to them at a rapid pace. One of their newest projects is Google Glasses which is in line to compete with Facebook for the social media crowd. These augmented reality glasses would bring smartphone computing straight to your eyeballs while allowing wearers to capture photos and videos of the world as they see it. Google glasses will have the ability to send text messages, take phone calls and give directions making it a competitor to Apple’s iPhone. We’re constantly being told these days that sitting is killing us, and that the amount of time we spend planted in a chair, glued to computers and tablets is dangerously unhealthy. Technologies that allow mobility and engagement with the world, while still connected to the Internet are going to be attractive (Hill, 2012). As a company, Google aims high. Its ambition far exceeds Internet search and advertising. It has built a powerful network of data centers around the globe in hopes of connecting users instantly with high-resolution satellite pictures of every corner of the earth and sky; making the entire text of books available online; and becoming the leading distributor of online video through YouTube. At the same time, Google has taken its advertising system offline, as it tries to capture portions of large ad markets in television, radio and newspapers, investing heavily in mobile phone technology to replicate its online success in the wireless world. The company continues to be dominate in its core business, search advertising, but Google faces fierce competition from social media sites like Facebook and Twitter. Information exchanged over the social network is walled off from search engines and lucrative territory for ads (Lennihan, 2012). Google has had many inquiries from the Federal Communications Commission (FCC), the Federal Trade Commission (FTC) and the European Commission (EC). The FCC fined Google $25,000 for impeding an investigation into its data collection practices. The FTC escalated its antitrust investigation of Google by hiring a prominent litigator, sending a strong signal the agency is prepared to take the case to court. The EC warned Google it must move quickly to change four business practices or face formal charges for violating European antitrust law. The EC found, after a two-year inquiry, that Google might have abused its dominance in Internet search and advertising, giving its own products an advantage over those of others, while maintaining it offers a neutral, best-for-the-customer result (Lennihan, 2012). Having such a large share of the search and advertising market around the globe is attracting the government agencies to look into the way Google is doing business to ensure they are legitimately looking out for the best interest of the customer. The government wants to ensure Google is not giving any company an unfair advantage over any other company. Google’s future is being imagined at the company’s top-secret lab, called Google X, in an undisclosed Bay Area location. At the lab, Google is tackling a list of 100 ideas. Among them is a refrigerator that could be connected to the Internet, so it could order groceries when they ran low; a dinner plate that could post what you are eating to a social network; a robot that could go to the office while you stay home in your pajamas; or an elevator to outer space. One of the ideas – the driverless cars – may turn into a new business. Even as Google has grown into a major corporation and tech start-ups are biting at its heels, the lab reflects the company’s ambition to conduct ground-breaking research and development (Lennihan, 2012). Conclusion Google has come a long way since Sergey Brin and Larry Page networked a few computers together at Stanford. What started as a modest project is now a multibillion-dollar global organization that employs more than 19,000 people around the world. Brin and Page are still very much involved with Google’s operations (Strickland, 2012). Hiring intelligent people that fit the Google way and keeping the teams to small groups are key ingredients to keep effective teams able to get things done without too many layers. Google’s drive to remain on top of the search and advertising industry and drive to continuously improve their products through acquisition, research and development keeps them on top of the industry. References Bailey, Gilmore, Hrones, Mendea, Peal. Google, Inc. International Strategies. Retrieved from http://www. slideshare. net/abail019/international-strategies-for-google-inc Eaton, K. (2011, August 15). Why Google Bought Motorola Mobility, And What It Means. Retrieved from http://www. fastcompany. com/1773548/google-bought-motorola- mobility-12-point-five-billion-what-it-means Google Company. (2012). Our products and services. What we do for business. Retrieved from http://www. google. com/about/company/products/ Grant, R. (2010). Contemporary Strategy Analysis. West Sussex, United Kingdom. John Wiley Sons, Ltd. Hill, K. (2012, May 30). Google’s Competitor For Facebook Isn’t Plus. It’s Project Glass. Forbes. Retrieved from http://www. forbes. com/sites/kashmirhill/2012/05/30/googles- competitor-for-facebook-isnt-plus-its-project-glass/ Kirkpatrick, D. (2006, October 19). The real reason that Google bought YouTube? Fortune Magazine. Retrieved from http://money. cnn. com/2006/10/18/technology/fastforward_gootube. fortune/index. htm Kumar, A. (2011, June 25). Google SWOT Analysis. Retrieved from http://www. marketing91. com/google-swot-analysis/ Lennihan, M. (2012, July 19). Google Inc. New York Times. Retrieved from http://topics. nytimes. com/top/news/business/companies/google_inc/index. html Miller, M. (2012, January 23). How Google Made $37. 9 Billion in 2011. Retrieved from http://searchenginewatch. com/article/2140712/How-Google-Made-37. 9-Billion-in-2011 Strickland, J. (2012). How Google Works. Retrieved from http://entertainment. howstuffworks. com/hsw-shows/sysk-crowd-sourced-quiz. htm Wikipedia. (2012, July 23). List of acquisitions by Google. Retrieved from http://en. wikipedia. org/wiki/List_of_acquisitions_by_Google How to cite Google Strategy Plan, Essay examples

The Reality of Strategic HRM

Question: Discuss and covered some of the individual components of the employment cycle but your answer would be further enhanced by providing some discussion of ensuring integration of the different elements of the cycle to ensure a strategic and effective approach to the management of people. In addition your discussion of employment legislation could be more precise by focusing briefly on the impact of employment legislation on people management. Finally a conclusion stressing the overall importance of an integrated approach to the management of people would be beneficial.? Answer: Introduction Nowadays, as people may understand, Human sources management is an essential detail within the commercial enterprise environment and also getting complicated because the society has modified with the development of technology. Consequently, a bunch of companies cant ignore about their workforce because the view of human resources in an organisation contributes a massive part of the organization's value. To be specific, Since the Nineteen Eighties, HRM approach has become a gradually critical matters for studying (Lengnick-corridor and Lengnick-corridor,1988; Terpstra and Rozell, 1993; Wright et al., 1998).By handling their human resources, the organisation can foster the exceptional types of employees behaviour which is vital to achieving competitive approach (Dowling and Schuler, 1990; Grundy, 1998; Schuler, 1987; Schuler and Jackson, 1987a). This report will discuss importance of effectively dealing with the employment cycle within an organisation additionally emphasize the position and significance of regulation for the entire of employment cycle. What's Employment cycle? Information from Willey, (2015), defined employment cycle includes businesses choice employment call for consistent with business approach. As soon as employment needs are determined, organizations begin to hire new workers. Relationship among Employment Cycle and Human assets management The vast majority of organisation has to make plans for the positions which unavoidably grow to be to alternative workers as employees retire, leave or get promoted. Moreover, new positions should be created because the company extends. Therefore, for most firms, deciding staffing wishes is a non-stop manner. The importance and role of HRM in Employment cycle According to report written by Fang Lee Cooke, (2000), and CIPD,(2007), explain In HRM, Recruitment, selection and motivation process is one of the maximum considerable factors that allows the growth and achievement of enterprise. Recruiting and choosing incorrect human beings for a company can lead to accelerated labour expenses, increased turnover, and moreover it could lower the morale of the existing employees of the firm. On the other hand, motivation can enhance the loyalty of workers to organisation and increase the productivity of the organisation. For that reason, HR needs to hire those individuals who are eager to work with their best and supply them education and motivation for fulfillment of enterprise. To try this corporation wants a successful HR function and method that they are able to offer good enough assistance, motivation and schooling to group of workers. Rothwell (2008, p.23) debates that it's far mandatory for manager in enterprise to be very good at people-competencies for it is the people working at the company which can be the most crucial people inside the enterprise. Without employees in the company, then the firms does not attain its desires. They are the individual that make things moving. There are consequently no escaping people-abilities if business venture is to exceptionally perform. The stage of employment cycle 1.Planning The planning in the status quo phase of the employment cycle engages in expecting employees range available and qualified workers number asked in the future. Making plans for HR must be related to business strategies due to the fact company has to consider a great deal of factors: cost and vacancy availability, current situation. Recruitment and selection This is the most essential parts of the HR department. It is the function guarantees the organisation's choose the most skillful and capable individual among a variety of candidate. According to, CIPD, (2015), recruitment is the process of getting the ideal person, in the right location, on the proper time. It's essential to organisational performance. Recruiting worker is enormously highly costly activity. Which meant it is significant part of any business. To increase safety levels of recruitment, regardless of the size or nature of the business, having a clear recruitment and selection process in place and is consistently carried out. Consequently, when organizations pick the right people for position, train them properly and deal with them accurately. Through those activitiy, it will result in not only make good outcomes such as effective and better motivated work but also have tendency to commit to the organization longer. There is example how important recruitment and selection is in organization. According to Business case studies, (2015), Cummins is well aware of getting it right. Negative choice at the recruitment stage can show high priced. Consequently, the company has to make sure of a candidate's technical competency. To be detail, while engineer designs certainly one of components that fail and need to be re engineered. In this situation, it is going to have an effect on losing money and time and might incur penalty fees about any delay for contracts. Money and time the organisation spent in recruiting that worker will have proved high-priced and wasteful whilst a better candidate won't have 'were given away' but also long gone to a competitor. Recruitment and selection procedure is involved with recognizing, attracting and selecting appropriate person to meet enterprises human resource prerequisites (Anderson, 2001). Moreover, it can be clarified like Watson said: "Recruitment and choice are conceived as the procedure by which companies request, agreement and interest potential appointees, and then establish whether or not it might be fitting to designate any of them" (Watson, 1994) Essentially, the recruitment way is consisted of internal and outside. The procedure might be classified as defining the role, attracting applications, coping with the application and selection process, making the appointment. According to Wiley, (2015), employee selection can be demonstrated as a screening or filtering method. It consists of accumulating data of every candidate for a role, and afterward using that source to pick the satisfactory proper applicants. Interviews, checks, physical examinations and reference assessments are all piece of this process. In choosing employees, the concept is to pick the most fitting man or woman with the talents that great fit the position, in preference to the applicant with the most qualifications. Choosing employee may be a highly-priced process now not just as a long way as the time and effort placed into the screening method, additionally in terms of the costs about inappropriate choice. Therefore, it should be efficient, effective and fair. The poor selection procedure can reason to increased rate and reduce productivity by increasing: training cost, process dissatisfaction and so on. So, it shows that managing HRM effectively in organisation is one of important elements. 2.Maintenance Induction ACEVEDO, J.M. And YANCEY, G.B. (2011) stated Induction may be defined as the procedure where employees adapt or get used to their employment and working context. As a element of this, orientation may be utilised for especial direction or training event that new starters attend, and socialisation can describe the method in which new personnel develop working relationships and find out roles for themselves in their new groups. The reason for induction is to assure that representatives are incorporating great into or across the business for the benefit of both aspects. Research via TAYLOR, S. (2014), demonstrates that induction programmes advantages employers and employees. For employers these consist of improving the job fit, reducing turnover and absenteeism, and growing employee loyalty and job satisfaction. For representatives, beginning a brand new role in new company may be nervous time because they are not familiar with the new working environment and colleagues. By providing induction programme, it allows them to see more about the company, their position, skills of working and meeting colleagues. So this shows importance of managing Induction programmes in organistion to provide employees can get advantages both side and. Training and development Bramley's (2003), stated training consists of getting to know and educating workers to do something to result in matters being finished in a different way. Armstrong (2008), defined development is procedure for preparing personnel for future job obligations consisting of formal and casual training, education, mentoring, coaching. For the firms, it is one significant of planning for employees in the in which the organisation guarantee that each one of the representatives below its wing are simply efficient to add value to the company. The company responds to those types of issues by adding a formal structure and functional specialists, which include HRM managers (Buller et all, 2003, p. 324). Benefits of Training and Development According to The Economic Times,(2015), there are several reasons of importance for training and development. Wagner,(2000), said Companies that are offering the training and development programs for their workers are likely to achieve high level of employee satisfaction and low employee turnover. By providing training and development programmes, employee can improve their weakness. To be specific, every individual has weaknesses, so when it is addressed by offering those programmes then they could know their problem and get confidence in work they do now which meant they can improve job performance. In addition, it affects employee satisfaction and self-driven because they already have confidence of their working and know what to do. As a result, for employer and employees, they could increase productivity. Recognition and reward According to Workforce, (2013), In fact, a 2012 study by the practice Aon Hewitt examined the link between corporations monetary performance and worker engagement and located a one mathematical notation increase in workers World Health Organization became engaged resulted in an exceedingly 0.6% growth in sales. The 2013 Trends in world worker Engagement report checked out knowledge from 2008 to 2012 from ninety four world firms with nearly nine million workers. This system can also enhance the way to facilitate change or help suited company values, along with a point on the purchaser. For instance, Information from Wiley, (2015), shows that BHP Billiton provide awards inclusive of health, protection, the surroundings and community to workers to realise individual who show company values and move beyond their every day process necessities to care for their fellow employees, the network and the surroundings. It shows importance for the company to make recognition and reward programmes to provide employees and increase the profit and productivity of employee by managing HRM effectively in organisation. Performance management A process which contributes to the powerful control of people and teams with view to achieving high levels of organisational performance (Armstrong and Baron, 2004).It has a considerable position to play in enhancing organisational success by way of making sure that all people apprehend their expected contribution to enterprise goals and are inspired and equipped with the abilties and assist to gain this (CIPD, 2015). So it should be strategic, intergrated. HR role in performance management However, there is issue about performance management. According to HR magazine, (2015), agencies require 20% development in performance from employees to guarantee that the company purpose is met, but the past 15 years have seen only approximately 10% development. Survey from CIPD about Employee Outlook Survey, (2014), discovered over 30% for employees in the United Kingdom believe the overall performance procedure in their organization is unfair. According to, Badendoch and Clark, (2012), supports this, showing that 37% about employees agree with appraisals are a waste of time and do now not help towards their profession development. HR has been aware of this now for decades, but has didn't fix what historically damaged framework is. 3.Termination According to Wiley, (2015), termination can be defined as when employees leave a specific working environment, ending the relationship of employment. It is generally directed via the human resources supervisor, who has to guarantee that representatives are treated both fairly and in the law. There are numerous reasons why workers leave an organization which includes retirement, dismissal and redundancy. However, specifically, it is able to be classified because the different types of separation into two categories: voluntary and involuntary. Retirement and dismissal, redundancy According to Wiley, (2015), Retirement is whilst employees voluntarily leave the firm. Till the mid-Eighties, it became not unusual for guys to retire when they reached 65 years of age and women after they reached 60 years of age. As regulation modified in the 1990s, there has been no official retirement age. Now they can pick out after they would really like to retire that's voluntary. However there is tragedy approximately voluntary retirement inevitably due to monetary recession. As an example, according to Korea herald, (2015), it says, with the global financial meltdown and other tragedy blocking business prospects, the company became the subject of market concerns from late 2012-2013, when the companys core slipped into the red. Doosan Infracore which is a key Doosan affiliates, has asked all 3,000 staffs to use for voluntary retirement programmes that give 12-20 months of earnings. There will be situation when the employees make unacceptable behavior and it then will become necessary for an organisation to terminate the employment contract of that employee. Therefore, deciding on employees for dismissal is probably unstable and requires awareness of law and business agreements to avoid legal action. The organization must give employees reasonable notice and comply with procedures established in law involving the unfair dismissal. So, it's very vital for company to manage the company effectively. However, there is unfair dismissal instance. For instance, according to independent, (2016), A Tesco worker was dismissed for eating eggs, beans, toast and sausages and not immediately paying for them. The employee in canteen explained that staffs are not allowed to carry cash while working. In evidence, former employees explained there has been no strict policy about meals could be paid for by staff after consumption. Consequently, employee who was dismissed got reward from Tesco. This situation indicates that the significance of managing dismissal employees because failing to manage their employees, it cause losing money and reputation. 4.Regulation of Employment cycle According to Department for Business innovation Skills, (2013), legislation did affect practices to some extent, employers especially commenting on: Employment legislation on people management is important to take care of organization and meeting the demand as per the creative management. The important continues to hold and work on behavioral dynamics for problem solving and prioritizing the maximized outputs. The situations need to work on issues and all improper conducts with the performance issues. The effective investigation is based on gathering and allowing to assess for reducing stress with changing the short time work processes (Boxall, 2013). The people management works on motivation and improvement of communication standards based on performance system. The skills are valued to take care of all the employee health which supports to conduct and handle the values with the maximized skills and reducing all the stress taking action. Equality regulation, in that employer developed practices to demonstrate that their reason for selecting among applicants were no longer discriminatory; Eligibility to work: employers that recruited migrant employees, as well as the ones in certain sectors, mainly finance and security, were required to perform specifically historical past assessments before taking over staff. Agency workers Directive: the changes to company workers rights after 12 weeks discouraged employers from using organization employees for longer-term roles, deciding on as a substitute to use fixed-term contracts. Legal aspects of Recruitment and selection The importance of Fairness According to Brighton Hove city council, (2013), every employee has responsibility of legal to guarantee that no discrimination happen in the recruitment and selection process due to sex, race, disability, age, sexual orientation and faith. Equality of opportunity is an indispensable part of the recruitment and selecting system, and to this quit employers may also provide training and encouragement to any under-represented group. Ensure a strategic and effective approach to the management of people of employment cycle The HRM policies needs to work on the four Cs of commitment, competency and effectiveness of cost and congruence which will help in setting the work to enhance communication and commitment (Boxall, 2013). The mapping of all the skills try to work on handling the policies which evolve important cost effective terms based on technology and management. The communication skills need to be focused on for a better training and sales. The recruitment should focus on the knowledge of product and whether the employee has worked on all the market offerings and changing trends of the market. This will enhance a complete changing knowledge in the workplace. (Smith et al., 2015). The retailing factor works on monetary benefits and different prospective of growth and enrichment of job factor. This will help in properly managing the employment cycle, with certain rewarding and recognition as per the behavioral impact (Mabey, 1998). The performance is based on growth and opportunity which directs to satisfying all the rewards of responsibility and recognition pattern. Conclusion There are effect functions where the HR conducts functions for the annual performance of all the goals and different programs of development. The approach to handle the HR and IT development programs work over handling all the incentives and processes which can change and create the gulf of organization strategy. The packages and the organization work on periodic meetings to handle all the relative aligned patterns of the corporative objectives. The design phase are based on maintaining the collection of data and process the scorecards to evaluate the performance of the people. (Smith et al., 2015). The communication process works on supporting all the responsibility plans to percolate up through the organization and handle the strategic execution for executing and creating a better HR training plan. The supervision of budgets are planned under the responsibility with the different functional units (Fombrun, 1984). The alignment process and handling the review strategy directs to set ting the development and formulation of entire planning framework. This will set the conduction of all the plans and organize the strategic meetings as per the performance formulation system. The communication strategy is for understand all the support to democratize the existing responsibility (Mabey, 1998). The management of all the strategic initiatives screen, select and manage to drive the changes with better production of results. You have covered some of the individual components of the employment cycle but your answer would be further enhanced by providing some discussion of ensuring integration of the different elements of the cycle to ensure a strategic and effective approach to the management of people. In addition your discussion of employment legislation could be more precise by focusing briefly on the impact of employment legislation on people management. Finally a conclusion stressing the overall importance of an integrated approach to the management of people would be beneficial. Strategic and effective approach to the management of people. Is hrm a strategic approach to managing people business essay Human resource management concept has a claim that it is strategic in its approach while managing people at work place."The concept of HRM is often defined as a strategic approach to the management of an organisation's most valued assets- the people working there who individually and collectively contribute to the achievement of its objectives for sustainable competitive advantage". (Armstrong M, 1994).HRM emphasis on few aspects that are, interests of management, keeping strategic approach , achieving value addition for the organisation from people with the help of human resource development. Furthermore performance management, gaining commitment toward the aim and objective of the organisation, requirement of strong corporate culture as well as maintaining coherence in HR policies and practices. HRM is oriented to business, where the concern is for proper management of people in order to add value to achieve competitive advantage for the organisation. HRM is appealing to management because with the help of human as resources and technology it competes at the global level. HRM can be regarded as a "Set of interrelated policies with an ideological and philosophical underpinning" (Storey 1989). Human resource has been strategic in its approach while managing the crucial resource people which are important for any organisation. The essay discusses the approaches which are the evidence of HRM having strategic approach. The rationale behind having strategic approach in HRM is discussed. Models and theories are used to understand the strategic aspect of HRM. First the relevance of Harvard model is explained in relation to soft approach of HRM. Furthermore the literal meaning of strategy is explained and matching model is put forward in relation to hard approach of HRM. In addition to it classical and emergent strategy are explained and four fold model is understood with its help. Concurrently Porter's model is analysed with reference to HRM philosophy. While going t hrough these theories their relevance in workplace is assessed in supporting the claim that HRM represents a strategic approach to managing people. Human resource management has strategic approach it refers to the overall direction the organisation wishes to pursue in achieving its objectives through people. Human resource strategy deals with long term effects on employment and development of people. It also concern with relationship between management and staff. The strategies related to HRM focuses on people issues which affect the strategic plan of the organisation. Strategic HRM deals with structure, values, culture, quality, commitment, performance, competence and management development. It deals with specific issues of the organisation which needs to be altered or attended for organisations benefit. The issues should be related to people that is training motivation reward, flexibility team working and stable employee relations. The explanation about the HRM strategies clearly reflects that HRM adapts to strategic approach when it is managing people. Human resource is intangible in its character so to manage it, strategic a pproach is essential. In its origin HRM is considered to be proactive, and long term employee commitment is integral to it. Harvard framework consists of six components which treats HRM as an entire system. As said by (Beer M, 1985) components are situational factors-which shape the environment within which organisations operate. Stake holder interests-it's about trade off that occurs between employer and employee. HRM policies, HR outcomes, long term consequences and a feedback are the component. Policies are related to HR flows, reward system and work systems.HR outcomes are commitment, competence, cost effectiveness, congruence. Long term consequences are employment and growth. Feedback creates a loop which keeps the continuity Harvard frame work had horizontal alignment it acknowledge role for alternative stakeholder interests-including government and community. The approach has been very positive and had a broader perspective. . Thus it can be seen at very initial level HRM has a set pattern of dealing with human resources. This model of HRM is the 'soft' model because it focuses on management of 'resourceful humans' assuming that employees are valued assets and a source of competitive advantage through their skills and abilities. (Storey J. , 2007). In the soft model staff is managed where managers engender commitment and loyalty to achieve high level of performance. The soft model considers that the most important is to promote level of employee motivation, commitment and satisfaction which in turn provide excellent performance. The rationale behind HRM being strategic is that it rests on the perceived advantage of managing people in organisation for long term gain, with the help of agreed and understood basis for developing the human resource. The logic of the strategies is that they integrate the need of both organisation and people when human resource is managed. Management of people is the key to achieve competitive edge in the competitive global market. When we talk about managing people in workplace strategy is bound to occur. "Strategy is derived from the word 'strategos' which mean, a general, who organises, leads and direct his forces to the most advantageous position" (Bracker, 1980). If we talk about strategy in business world the top management leads the organisation to get its goal achieved, its vision attained and its position in the society in a given environment. If we look at the universal model it stress the importance of top management commitment to key HR practices. This model assumes the re are 'best HR practices' which ensures success of organisation irrespective of circumstances. The model explain the link between organisational strategy and HR strategy, it advocates that this involves top management giving 'HR practices the profile they deserve in the senior management process (Boxall, 2003). Other model is matching model which has different approach from universal model. Matching model (closed) approach specifies HR policies and practices which are relevant to specific organisational situations. In this model there is a clear and mutually supported relationship between organisational strategy and HR strategy, this relationship gives rise to the implementation of specific HR initiatives. "The match between the organisational strategy and HR strategy is closed and prescribed in the sense that a particular type of organisational strategy suggests the need for a specific HR strategy and set of practices" (Fombrun, 1984). Matching model (open) argues the existence of a clear and mutually supportive relationship between organisational strategy and HR strategy. This is different from the closed model because according to this model HR strategy initiatives should not be prescribed but should be left open. "In other words, the test of the degree to which the HR strategy is truly 'strategic' is a test of its appropriateness to the organisational strategy" (Mabey, 1998). These models explain that the nature of HRM is strategic in its approach while managing people in the work place. Matching model highlights the resource aspect of HRM where the optimum utilisation of human resource is done to achieve organisational objective. Hence is considered to be 'hard' model. "The 'hard' model stresses the links between business and HR strategies and the crucial importance of a tight fit between the two" (Fombrun, 1984). In other words organisations consider human resource like other resources and intend to obtain cheaply and exploit fully for its profit maximi sation. Labour is co modified although it may be treated well when conditions are favourable and labour is short in supply to fulfil organisational goal. In contrast organisation will make them redundant when its value is less than the expectation. In spite of being hard in its approach this strategy gave initial framework to subsequent theories. In some cases the approach is top down whereas in other it is prescriptive in nature. The approach of HR is even open to the situation within the given conditions of the organisations but the common factor is that all the models had systematic approach in dealing with people in the work place. Strategies are innate for HRM they can be deliberate or emergent. When HRM is managing people and has the corporate and business mission it can comprehend and deliberately make certain strategies .Where as in other situation they emerge with the progress in the organisation. The classical perspective of managing human resource has its strategies which are deliberate .According to (Chandler, 1962) "Structure of an organisation Flowed with its growth strategy" .'Classical' strategic management process has certain principal elements .The approach establishes the long term direction of the organisation, it assess the product market and geographical location within which business can prosper. Whereas analyse the external environment while identifying possible opportunities and threats. Approach is deliberate with the intent to elevate the organisation with the help of sustained competitive advantage. Moreover having a mission statement and objective for the organisation helps in creating competence. Determining the scope of organisation whether it will be in primary sector or expand itself is important aspect for strategising. It is important to set specific goals and examine alternative choices. Conducting an internal organisational analysis by doing SWOT can equip the organisation to understand the nature of existing management systems, competencies, and capabilities. (Grant, 2008) Argues that the "best -equipped strategists have a profound understanding of the competitive environment and are able concurrently to systematically appraise the resources available to them". Operational activities have effect of top management decisions. Expansion plan merger or takeover all such decisions play an important role in strategy making. Adoption / implementation of chosen choices are critical factor for strategy making. Entrepreneurs have certain image about the organisation and it is vital to be known at the time of developing and implementing strategy. "Appreciating that the values and expectations of senior decision-makers play a sizeable part in the development of strategy because it is how they choose to interpret advice about external and internal resources that ultimately shapes strategic decisions" (Lovas, 2000). Strategies operate at three levels corporate, business and operational level. Firstly it's about the scope of the organisation, structure, financing and distribution of resources. Next is how organisation compete in the given market conditions with the help of product development and customer satisfaction. Finally it's about how all the subunits -Marketing, finance, manufacturing are involved in forming strategies. If we summarise the classical approach of making strategy it rely on senior managers who determine the best plan and to be implemented for gaining competitive advantage in chosen market situation. Hence it proves that even in classical approach human as a resource is managed in strategic way when it strategise at corporate level. We have examined that the development of resources is done to gain competitive advantage and is strategised properly. When SWOT is done the human resource is evaluated in its strengths and weaknesses. This approach proves to be beneficial for the organisation but it has hard variant of HRM. Later in the essay when the four fold model is discussed we can appreciate even the 'Hard' variant when with appropriate mixture of 'Soft' variant Alternative approach to classical is emergent in its nature. The strategy is analysed as emergent from the organisational progress. (Quinn, 1980).Regards the most effective strategies as those that tend to "emerge step by step from an iterative process in which the organisation probes the future, experiments, and learns from a series of partial (incremental) commitments rather than through a global formulation of total strategies". Decisions in the organisation are taken by the people and these people have their opinion which influences the strategy. Problems in organisation occur due to the changes in environment; there is a possibility that any specific strategy can prove best in a particular situation whereas it can be a failure in different situations. (Mintzberg, 1987) "Notion of strategy being crafted evokes ideas of skill and judgement, as well as people working together to make sense of confusing situations before reaching a conclusion that appears to offer a way forward". Th is clearly states that people are managed in a systematic way to deliver results in the workplace. People's skill and their actions in a particular situation help in forming strategy. Classical approach and emergent approach both are individually incomplete. Because one means no learning and other mean no control. Mix of both of these can be beneficial for organisation; to exercise some control while fostering learning. (Whittington, 1993) present four generic approaches to strategy formation. These approaches can be helpful in understanding the complexities and multidimensional features that any strategy has. The two outcomes are profit maximisation and pluralistic whereas strategy formulation is emergent or deliberate. Classical approach delivers profit maximisation due to the deliberate effort of senior manager here the analogy of general can be given. This approach reflects the literal meaning of strategy where top down approach is visible. Evolutionary approach is also having p rofit maximisation but is emergent in nature. This strategy is seen as a product of market forces in this only the competitive few exists. "Competitive advantage is the essence of competitive strategy. It encompasses those capabilities, resources, relationships and decisions which permit an organisation to capitalise on opportunities in the market place and to avoid threats to its desired position" (Lengnick-Hall, 1990).In Processual approach is pluralistic and emergent ,the manager is not clear about the profit maximisation what should be the optimum level of output targeted. There is lot of confusion within the organisation .Strategies appear in small steps at irregular intervals from the practical process of learning, negotiating and compromising instead of clear series of steps (Quinn, 1980). Processual view takes Micro political perspective considering that organisation has tensions and contradictions within it. There are rivalries and conflicting goals, and with behaviour that seek to achieve personal and departmental objectives (Pettigrew, 1973). Strategic plan are thus necessary and important for the organisation. Systemic approach is pluralistic and deliberate; the strategy shaped by social system in which it is embedded. Class, gender, legal regulation, and educational system have their effect on how employer and employee behave. (Granovetter, 1985).The organisation need to have its strategy made according to the people on whom the business is dependent. People with different culture react differently, while managing people in work place their environment needs to be studied. The implementation of any strategy can only be successful if external factors are managed properly. Outcomes Profit maximisingWhittington's typology of strategy As we are always expanding we are looking to grow our team of freelance writers. To find out more about writing with us then please check our freelance writing jobs page. Classical Evolutionary Emergent Processes Deliberate Processual Systemic Pluralistic These strategies and their links with HRM explains that in classical perspective it is unproblematic because making decisions and cascading this through the managerial hierarchy to shopfloor and implementing to achieve goal is a direct process. Whereas in evolutionary view primacy is upon market forces situation it becomes complicated to respond instantly where the promptness to satisfy customer is required. In processual perspective there is lack of communication, tension within management, or challenges which may be mounted by workers in such situations HRM styles also emerge in a fragmented manner. However in systematic approach HR cannot be very functional if the social norms and function are ignored. To implement HR practices globally it has to cater according to local need. Finally HRM has to be strategic in its approach while managing people in workplace. The strategy may vary but it is essential. "Strategic human resource management encompasses those decisions and actions whi ch concern the management of employees at all levels in the business and which are directed towards creating and sustaining competitive advantage" (Miller, 1989). HRM strategies are useful even in turbulent environment it translate business need into policies. Looking at this model and discussing four folds we can observe that HRM plays a very crucial role in appropriately balancing these variants by managing people in workplace strategically. HRM moves on the double edged sword where it has to prove itself to be result oriented to organisation and has to be compassionate enough to employees to get the work done in the most efficient manner. In an organisation the goals of the company tells where a business wants to go. Whereas strategy answers how it plans to get there. (Porter, 1985) Condensed three starting point for strategic thinking. Overall cost leadership-here the business works hard to achieve the lowest costs of production and distribution so that it can price lower than its competitors and win a large market share. Differentiation-here the business concentrates on achieving superior performance in some important customer benefit area valued by the market as a whole. Focus- here the business focuses on one or more narrow market segments rather than going after the whole market. Various HRM combinations can be adopted by organisations to support Porter's model. (Schuler, !989) has identified corresponding HRM policies to Porters model. They are 'accumulation'-selection of good candidates on the basis of personality instead of technical efficiency.' Utilisation'- selection of individual on the basis of technical fit. Facilitation- selection of employees on the ability to work together in collaborative situations. The emphasis on 'external fit' is important to implement these philosophies. External fit mean organisational strategy leading individual HR practices that interact with organisational strategy in order to improve Organisational performance. Quality strategy will require combination of accumulation and facilitation HRM policies to acquire, maintain, and retain core competencies. Cost reduction strategy will implement utilisation HRM philosophy have short term contracts and do external pay comparability. If organisation wants to adopt innovation strategy it will require facilitation HRM philosophy which needs to bring out the best of existing staff. According to external fit philosophy good HR practice is dependent on the organisation's strategy. With the analysis of this model it can be claimed that HRM represents a strategic approach to managing people in the work place. In brief we can say that when HRM deals with people it is kept in mind that it needs to be strategic in approach. 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